Essentially, your linkbuilding has to follow a careful strategy and it’s useful to think in terms of a link portfolio. This mindset ensures that the links to any site are varied enough to appear natural. When creating your portfolio, pay special attention to the following:

Diversity

Links that arise organically tend to come from a variety of sources. If all of your links are from, say, ezinearticles.com, or from press releases, it’s a red flag that you are trying to game the system.

Velocity

Likewise, natural links usually appear gradually over time and not all at once. When developing links, you need to aim for consistency and steadiness. Organic links arise naturally over time and that’s the impression you want to give.

Varied Anchor Text

The text that anchors the link on the page provides important information the user by telling him what’s being linked to. Spammers took advantage of this by using exact keywords for all anchor text. Google took action, and now you need a natural anchoring profile with a blend of exact and partial matches, brand names, and general terms (e.g. ‘click here’).

Let’s look at the characteristic of the kind of page you want to get a backlink from.

Firstly, they should be as high authority as possible. Page rank is not as important as it once was. But you should aim to gain links from the kinds of sites you’d be proud to be associated with. Next, they should be related to your niche, as Google is very big on relevance.

In addition, in context links tend to carry more weight than those in page footers or sidebars. That’s because a direct and relevant connection is implied between the subject matter in the text and that on your web site. In short, the link is fulfilling its primary function of enhancing the user experience by connecting to further information.

Link building is a key task that’s vital to the visibility of your website and hence the volume of traffic your business receives. Be sure to do it properly or hire expert SEO specialists who can create links that lead to sustainable rankings.

Your Ultimate Goal

Aim to become the authority in your market sector. You don’t have to be Apple or Starbucks. If you’re in the flooring business, be the web site everyone visits for information on Auckland ceramic tiles. Do that and you’ll find others linking to you because your worth it, and those are the kinds of links Google loves.

Strategies for Link Building in 2014 is a post from: SEO Specialists New Zealand

However as with so much in these days following Google updates, you have to be careful about which directories you choose and the way you go about it.

First, let’s look at the background of web directories.

 A Long History

As online extensions of the paper business directories and yellow pages that were a mainstay of the offline world, web directories were one of the first SEO resources to emerge.

The bonus was that along with the exposure, you also got a backlink to your site that helped with SEO. Naturally spammers weren’t slow in latching on. Soon the web was clogged with low-grade directories that existed only to provide links.

Google removed most of the offenders, and the quality operations that remain can do much to help with SEO and business exposure.

 Directory Submission Pointers

When choosing New Zealand link building directories, it always helps to pick those in your area or in your industry. Google rates relevance highly so if you’re a firm that supplies tiles, for example, being listed in a directory that specialises in building materials or home improvement would be a plus. Localisation also helps with relevance.

 High Quality New Zealand Directories

Here are a few of reputable Kiwi directories where you’ll want to list. The good news is they’re all free.

• DMOZ is the world’s premier directory and getting a listing in its New Zealand section would be very beneficial.

• Yalwa.co.nz is another international operation with a New Zealand section. You can add links to the text in the description field for increased SEO benefits.

• For strictly Kiwi offerings, try finda.co.nz. It lists over 225,000 businesses and will submit your details to Google Maps automatically.

• Another local directory is zenbu.co.nz, which offers a map based approach to listing businesses and allows you to browse by category and site profile.

• nzdirectory.co.nz showcases over 45,000 New Zealand business records and offers a clean and simple interface.

Submission may be free but acceptance is not automatic, especially with DMOZ. Acceptance there can take months or even years. You should take such stringency as a positive sign. Directories that guarantee listings are suspect.

How to Prepare Listings for New Zealand Link Building Directories 

Each directory has its own rules and guidelines but you’ll need to prepare a description and relevant keywords or tags to accompany your listing. This process should follow the standard tenets of SEO. In your description you should focus on benefits – what you can do for your customers – than features, such as how long you’ve been in business.

New Zealand Link Building Directories for SEO and More is a post from: SEO Specialists New Zealand